Peter Jones

Turn creativity into cash

background

1.2 | Harness the power of imagination

Imagination is the most important tool in the world when nurtured, developed and properly used.

Imagination is a powerful force that we possess from our earliest years. My childhood imagination fuelled my ambition to be a success in business. As a seven-year-old, I would walk the three miles from school to my father's office in Windsor where I would spend hours sitting in his leather swivel chair, imagining my future and cultivating my dream of running a multi-million pound company.

Aged 12, I imagined what it would be like to run a tennis academy. When I was 16, my imagination ran riot when I gained experience from another coach during the summer holidays. It was enough to spur me into completing the Lawn Tennis Association's coaching exams, which enabled me to set up my own academy. I made the most of my two interests: sport and economics. I followed my imagination.

Make time to daydream and ignore anyone who mocks you. The mocking will stop when you're able to make your dreams a wonderful reality - and they're not.

What do you daydream about now? And what future did you daydream about as a child?

Make time to daydream and ignore anyone who mocks you. The mocking will stop when you're able to make your dreams a wonderful reality - and they're not.

Free thinking is vital in business. Daydreaming is good. Ideas are the seedlings of reality which need to be nurtured into real, living, breathing enterprises.

Being an entrepreneur means harnessing the power of your imagination constantly. Imagination has no boundaries or constraints. Great ideas are central to you and your business. Let your imagination breathe.

Ideas are everywhere. Use a variety of stimuli to help you capture them. Draw parallels from one object or idea to help you think through the workings of another idea. In doing so, you can turn an imaginative idea into a fully fledged fleshed out business.

Equally, ideas harvested by the imagination must be plausible, rather than total fantasy; believeable, rather than unlikely. For a dream to become reality, it must be real enough to believe in. So let the imagination run freely, without constraint, but still have viability in mind.

As the idea blossoms into a plausible business idea, it’s time to stop and stand back.

Entrepreneurs know when to stand back and review their ideas objectively. It’s vital to appraise ideas honestly. A common mistake is to believe there are no flaws in an idea whatsoever, which often means missing obvious problematic areas. There will be links in the chain to fix and potential problems to smooth over.

A good entrepreneur knows this, seeks out the missing pieces and focuses on the weaknesses of the idea as well as the strengths before fine tuning the idea and proceeding.

Return to Categories