Peter Jones in the Media

In The Media


Peter has worked on both sides of the TV camera. He is a regular on many of British television’s most popular programmes: including being a founding-dragon on the BBC’s ground-breaking business programme Dragons’ Den for nine series. He has powered around the track on Top Gear, vanished on stage in The Magicians, guested on James Cordon’s World Cup Live and been a team-player on A Question of Sport and Never Mind the Buzzcocks

Peter has also raised large sums of money for Sport Relief, Comic Relief and even competed in the kitchen with fellow dragons on a charity Come Dine With Me Special in support of Children In Need. 

Peter combined his media and entrepreneurial know-how in a new concept for the USA TV network, ABC. Working with Simon Cowell, they  developed a new format called American Inventor that grabbed audiences across the US.

American Inventor

American Inventor

Peter’s production company, Peter Jones TV Ltd, worked with Simon Cowell’s, SiCo and FreeMantle Media, to create a new business reality show, American Inventor, for the USA’s largest television network, ABC. It was commissioned for two series and also aired in the UK on Virgin. More details

Dragons' Den - The Dragons

Dragons' Den

Would-be entrepreneurs pitch in the Dragons' Den for investment in their businesses from five top business tycoons. More details

Top Gear - star in a reasonably priced car

Other Media

Other TV appearances Peter has made, ranging from Top Gear to Never Mind the Buzzcocks. More details



Tycoon, based on the American Inventor format, aired on ITV in summer 2007. It was presented by Peter as he set off in search of a new entrepreneurs with ideas that he could invest in and help get into the market. More details

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