On Wednesday 18th July 2012, a trio of entrepreneurs, Martin McLaughlin, Tom Callard and Christian Hartmann, launched their new popcorn brand "Love Da Popcorn" Nationally into Waitrose stores. This was made possible by Peter Jones and the investment of £70,000 they received in season 9 of Dragons’ Den.
Love Da Popcorn is now available in 250 Waitrose stores across the UK at £1.59 RRP per 90g bag. The range currently includes five different flavours: Sea Salt and Balsamic Vinegar, Caramel and Toffee, Sweet Chilli and Lime, Sweet Honey and Sea Salt, and Sea Salt and Black Peppercorns. The team also plan on introducing 25g packets in the near future.
Peter Jones said that he was happy to have the popcorn on the shelves after a rigorous year of making sure the products were perfect.