Wednesday, 28 November 2007

My definition of an ultrapreneur

Many people have asked why I define myself as an "ultrapreneur" and have asked me what it means, and why I've labelled myself in this way.

The previous design of this website defined the term as thus: ULTRAPRENEUR n. (pl. ultrapreneurs (very rare)) Radical spirit whose restless pursuit of innovative business excellence is unbounded; recognised as a super-heroic leader of hearts and minds. Engages in ultraprising.


Contrary to some commentators' interpretions - this was purely tongue-in-cheek. While I'm committed to the sentiment behind it, please rest assured that use of the term was purely for fun.

Now, let me tell you a secret. The reason I coined the phrase in the first place is that I've been told it's the way I slightly mis-pronounce the word "entrepreneur".



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