Monday, 25 January 2010

Peter backs young Britain at No. 10 breakfast

Number 10Peter Jones headed up a guest list of Britain's business elite today (25 January, 2010), who attended a Brown at 10 Downing Street.
The subject for discussion was Youth Unemployment and was an opportunity for the Prime Minister, Lord Peter Mandelson and other senior Government officials to brief Peter and other business leaders on new elements of the Backing Young Britain campaign, including the launch of the Young Person’s Guarantee.
As well as listening to details about new elements of the campaign, the briefing was a chance for the representatives of Britain’s businesses to give feedback and share ideas. For Peter, it was a chance to talk about the work of the National Enterprise Academy (NEA) and also share his ideas for creating a brand new Enterprise Apprenticeship to help get young people into work.

Through the NEA, Peter is looking to explore the potential of creating an Enterprise Apprenticeship scheme for young people and he has invited government, education bodies and business partners to join forces with him to help move the idea forward and test the concept. Many guests at the meeting – which included representation from the Confederation of British Industry (CBI), British Chambers of Commerce (BCC), Federation of Small Business (FSB) and the Institute of Directors (IoD), the NHS, National Grid and EDF Energy – expressed real interest in the idea, further details of which will be revealed soon.
“An Enterprise Apprenticeship is not a new concept but I believe my National Enterprise Academy is perfectly placed to really help make it happen in partnership with other key players. This morning was an ideal opportunity to test the water and I was extremely pleased with the response,” said Peter.
The other topics discussed were:

Backing Young Britain 
The Government’s Backing Young Britain campaign is a rallying call to businesses, charities and government bodies to create more opportunities for young people, which has maintained a high profile in the media since its launch in September 2009.

Young Person’s Guarantee 
The Government announced in the 2009 Budget a guarantee to all 18-24 year olds, who are coming towards the 12 month stage of their Jobseeker’s Allowance (JSA) claim, a job, a work placement or work related skills training.

Further information is available at:



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