Monday, 12 September 2011

Peter Jones Launches New Business Wear Range

Entrepreneur Peter Jones, best known for his sharp style and business acumen on primetime BBC Two show Dragons' Den, today announces the launch of his stylish collection of smart men’s business wear; The Peter Jones Collection.

The range includes shirts, ties, cufflinks and socks and will be available to buy online only at from today. For those looking to recreate Peter Jones' business wardrobe from the Den, or a Christmas gift hunter searching for the ideal present, the quality and style of the collection is designed to appeal.

Peter Jones believes that one of the secrets to business success is looking smart and professional in the boardroom and now he is encouraging ambitious and career-driven people to dress to impress in the workplace.

Peter Jones said "I've seen thousands of presentations and pitches over the years, so I know how important first impressions are. More often than not, how you look is just as important as what you’re saying. People buy into people – so it’s important to look your best.

Over the years of Dragons' Den, I have received numerous enquiries asking where I buy my clothes. So I have decided to build an extended range of products around my socks, which I launched last year. I felt this would also be a good way to raise money and support causes close to my heart."

Every detail has been designed to emulate the precision of Peter's distinguished look. Peter has himself been personally involved in creating the designs, colours, shapes and range. All of the clothes are manufactured to the highest standard; the shirts and cufflinks are presented in exquisite gift boxes marked with the embossed Peter Jones logo.

The Peter Jones Collection shirts are 100% Egyptian cotton and designed with split yokes for a more contoured fit across the shoulders. They have mother of pearl buttons and double cuffs to perfectly compliment cufflinks. The 'English spread' style collars come with removable collar stiffeners. Shirts are priced at £85.

Ties included in The Peter Jones Collection are 100% woven silk and fully lined for weight and resilience, ensuring that they hang well and recover their shape. They come in a range of classic patterns and colours, all hand-finished and tipped with Peter Jones' signature. Ties are priced at £55.

To complete the look, the range includes cufflinks made with the finest crystals that exude quality, and a distinctive range of socks made with mercerised cotton that gives the smoothest knit and ultimate comfort. Cufflinks are priced at £50, and socks are priced at £9.50.

Profits generated from The Peter Jones Collection will be donated to Charity to help young people have the chance of a brighter future.
The collection will be available online at



RT @SChoudhuryS: Half a decade ago, on this day, I graduated from the #PeterJonesEnterpriseAcademy (@PJFoundation) 👔 Fuelled with inspirati… 40 days ago

RT @RhianBartle: Throwback to 5 years ago whe. @dragonjones was just the coolest 👌😁 40 days ago