One of my companies is offering airline passengers the chance to join an exclusive wine club.
Peter Jones and Flybe's Simon Lilley
Flybe, Europe's largest regional airline, has struck an exclusive deal to launch flybewines.com with Wines4business, my online wine and champagne retailer.
The online-based Flybe Wine Club will enable the airline's passengers to enjoy an extensive list of great value wines to suit everyone's palette and pocket.
Flybewines.com also features help and advice from renowned wine expert and Sunday Express columnist Jamie Goode.
The club costs nothing to join and members will receive details of Flybe promotions and competitions, regular updates on new wines and seasonal offerings as well as special offers and discounts.
The deal with Flybe means Wines4Business will supply wine on board its flights as well.
I know that Flybe's customers will enjoy accessing a wide range of wines and champagnes at great prices, and the club shows low-cost flying doesn't mean you have to do without frills and perks.
Flybewines.com is also part of Flybe's drive to provide its customers with an innovative and quality product range that goes beyond its already excellent customer service offering.