Friday, 9 February 2007

Reggae Reggae Sauce is hot stuff

You may have read in the newspapers that my team and I are working hard with Dragons' Den winner Levi Roots to get his amazing Reggae Reggae Sauce onto supermarket shelves.

The day after the show aired, I placed a call with a friend of mine who is the CEO of one of the UK's largest supermarket chains.

Although I can't confirm anything yet, I can say that I arranged for Levi and me to meet them just a day later - and we have an agreement already.

It will be the fastest placement of a new product on the shelves in a major supermarket as we intend to make the spicy, flavoursome sauce available within the next three weeks.

Levi is a charming character to work with and there has been a frenzy of interest following his appearance on the show.

Both he and I have been chuckling at the number of people who recognise him in the street and come up to shake his hand.

Earlier this week, he was even in The Sun newsroom performing his Reggae Reggae Sauce song.

Rumours now abound that Levi is about to release it as a download.

So here's a secret for you: he has indeed been in the recording studio in the last few days.

*** NEWS UPDATE,  8 March 2007 ***

I am delighted to announce that Reggae Reggae Sauce is now available to buy in Sainsbury's stores UK-wide.

I understand that demand for the product has been fantastic and bottles are flying off the shelves.

Meanwhile, Levi has released his record and is donating profits to  Comic Relief.

*** NEWS UPDATE,  28 March 2007 ***

Click here to see the Reggae Reggae Sauce music video



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