• BKD-Banner-1
  • BKD-Banner-3
  • BKD-Banner-2

BKD Bakery Company

"I'm absolutely delighted with my investment in Adelle and her company BKD. I'm sure that both she and the business will benefit from the explosion in interest in the baking category over the last few years. I've already tried out the kits with my own family and we had great fun sharing the experience so I'm confident about the company's future."
Peter Jones CBE

Baking kits for kids

Multi-award winning children’s baking company, BKD, secured investment from Peter on the 15th series of Dragons’ Den. Adelle Smith launched BKD from her Shoreditch kitchen in May 2015, after reigniting her passion for baking when making her son’s first birthday cake. The business has grown rapidly since then, with over 30,000 units being sold. The brand’s products are now stocked in retailers including John Lewis, Moonpig, Gousto and Arnotts throughout the UK and Ireland.

The pitch focused on BKD’s line of Mini Bakers Club subscription kits (www.minibakersclub.com) for children aged 3-8 years, a newer element of the business that is very popular. The subscription kits are available through the BKD website and each month the mini baker will receive a personalised box through their door containing an exciting themed baking and craft activity. Each box is handcrafted in BKD’s London bakery using quality pre-measured ingredients, with themes covering an array of subjects, such as Minibeast Adventures, Under the Sea and a Trip to the Big Top. Prices start from £9.99 a month with options of a three or six month subscription.


Adelle Smith, said, ‘I’m absolutely ecstatic to have Peter on board and the investment will allow us to massively escalate our growth. We plan to continue expanding within the UK and Ireland, via direct customer sales, retailers and supermarkets, as well as looking into European export opportunities. BKD has had a lot of interest from countries all over the world. We also intend to spend the investment on digital marketing, PR, website and technology improvements and extra machinery.’


Return to Portfolio