• Spoon

    A more adventurous bowl of cereal
    Spoon Home Page Banner
  • Rempods

    Transforming the lives of people with dementia
  • Bare Naked Foods

    New Dragons' Den investment
    Bare Naked Foods

    Six stores to open over the Easter weekend, then up to 30 throughout April
    Jessops Hero Image

    Peter invests in a gadget to protect mobile phones
    My Bungee Banner
  • Bangers and Cash

    Peter invests in a family butcher and his award winning range of sausages
    Alf Turner Homepage Feature
  • A Growing Investment!

    In the latest episode of Dragons’ Den Peter invested in “WoodBlocX” a revolutionary product to help gardeners build raised flower beds and other garden features.
  • Bags of potential

    Peter's latest Dragons' Den investment is in a range of innovative backpacks for children
    Peter Jones with Yuu products
  • Love Da Investment, Love Da Popcorn

    Love Da Popcorn is a reflection of UK entrepreneurial spirit at its best. Christian, Martin and Tom presented an idea that was uniquely creative in its offer.
    Love Da Popcorn
  • The Enterprise Golf Challenge

    Golf Challenge events are held annually in aid of the Peter Jones Foundation, for information on upcoming events please see the News and Events section.
    The Enterprise Golf Challenge
  • The Enterprise Shoot Challenge July 2012

    The Enterprise Shoot Challenge which took place on the 4th July 2012 at The Royal Berkshire Shooting School was an amazing day raising a staggering £150,000.
    The Enterprise Shoot Challenge 2012
  • Pioneering: The Peter Jones Enterprise Academy

    Offering ground-breaking courses in Enterprise and Entrepreneurship, our academy gives young people the confidence and skills to chase their dreams.
    The Peter Jones Enterprise Academy Graduation 2011

It is not only his passion for being an entrepreneur that is woven into Peter's DNA; it is also his commitment to encourage the next generation. More details

Seizing the opportunity: from IT to recruitment, media to ecosystems – and a now-famous bottle of Reggae Reggae sauce. More details

Don't miss Peter's 10 Golden Rules, and his no-nonsense guide on getting your ideas to the market. More details

News and updates on Peter's enterprises, charity fund-raising and appearances. Sign-up to our newsletter. More details

The latest media interest and coverage. More details

We aim to give young people a brighter future through pioneering education activities and other much-needed support. More details

Peter Jones Enterprise Academy


My business academy is designed to equip budding entrepreneurs with the tools and mindset to succeed. If you're passionate about developing your entrepreneurial spirit please visit the Peter Jones Enterprise Academy to learn more about our courses in enterprise and entrepreneurship.

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Tycoon in Schools

Ever wanted to start and run a business at your school?

We’re looking for secondary schools across the country to take part in our national enterprise competition, Tycoon in Schools. By taking part in this initiative, you’ll be helping to stimulate a more enterprising culture that will have a lasting impact across Britain.

Find out more