From den to marketplace
Would-be entrepreneurs pitch in the Dragons’ Den for investment in their businesses from five top business tycoons.
Over the series, Peter has invested more than the other dragons, picking a range of different sectors, from the quirky to the tasty, including:
Reggae Reggae Sauce
Den legend Levi Roots went from his memorable singing pitch about his "bottle of Reggae Reggae sauce" to serious food empire by way of cookery books, programmes and ready meals – and Peter's backing.
"Levi is the brand, Levi is the product" sums-up Peter. With Peter's help, Reggae Reggae sauce was on Sainsbury’s shelves within three weeks of the programme airing.
The Generating Company
A joint investment with Theo Paphitis, the Generating Company breaks down the barriers between circus, dance and theatre to create dazzling performances. The dragons saw great potential for corporate hospitality occasions – and standalone events.