Dragon's Den

Dragons’ Den

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Dragons Den Standing

From den to marketplace

Would-be entrepreneurs pitch in the Dragons’ Den for investment in their businesses from five top business tycoons.

Over the series, Peter has invested more than the other dragons, picking a range of different sectors, from the quirky to the tasty, including:

 

Reggae Reggae Sauce

Den legend Levi Roots went from his memorable singing pitch about his "bottle of Reggae Reggae sauce" to serious food empire by way of cookery books, programmes and ready meals – and Peter's backing.

"Levi is the brand, Levi is the product" sums-up Peter. With Peter's help, Reggae Reggae sauce was on Sainsbury’s shelves within three weeks of the programme airing.

 

 

The Generating Company

A joint investment with Theo Paphitis, the Generating Company breaks down the barriers between circus, dance and theatre to create dazzling performances. The dragons saw great potential for corporate hospitality occasions – and standalone events.

RT @cpgphotos: We have the pleasure of working with @dragonjones on the yearly PJF annual charity shoot day. A true gentleman and pleasure… 6 days ago

RT @ErenIncOfficial: Such a great response to an illogical comment --- You can tell how smart a person is through the words they use and I'… 6 days ago